When considering Reputation Management, I’m repeatedly bemused by the contrast in the amounts of an organisation’s advertising budget compared to their reputation protection budget. I jest! Obviously, most organisations don’t have a line item in their expenses ledger called ‘reputation budget’. But what if yours did? I think there needs to be a paradigm shift…
Core Values; Does every organisation have them? One would like to think so, but certainly, not all organisations specifically articulate their core values. Some will say that you will find them in their vision and/or mission statements, but I prefer the separate document approach for two reasons: In today’s post-modernist world of contemporary relativism, an…
A recent business survey found that Communication Management is still undervalued by most organisations, to their peril. While it would be so easy to criticise such behaviour, reality reflects that this is a challenging area in which to be victorious. Again, I have to state (and remind myself as well) that this is a blog,…
Following are some thoughts on a pet topic of mine; Business Fundamentals. In my opinion, there are very few totally incompetent managers existing in successful organisations today. Most are highly qualified, hard-working individuals with good intent. That said, I regularly meet individuals that can’t immediately tell me the current results of their critical ratios. Occasionally…
Vision: Can you see any? In today’s postmodernist world of proportional politics and minimalistic risk management styles, vision is a rarely seen quality! I’m not referring to wrong vision or poor vision or even misguided vision; it’s the total lack of vision that is both common and concerning in contemporary corporate life. In this blog,…
Selling Success: too easy to overlook, too critical to ignore! I am privileged to spend a considerable amount of my time having discussions with leaders of organisations. I’m continually perplexed at how much focus, energy, time and money organisations are willing to invest in selling their products/services compared to the minimal amount invested in selling…